MureMure
Mure
Mure
Proejct
Blockchain SaaS
Production
2023
Services
Product Design, Branding
Overview
The project’s primary goals were to create a sophisticated B2B-focused brand for Mure and design a user-first business solution to raise funds, manage holdings, and handle payments across blockchains — all in one accessible platform.
The Problem
Liquidity in Web3 is fragmented across chains, making it challenging to utilize efficiently. Additionally, existing cross-chain solutions and fiat on/off ramps are often costly, slow, and centralized. Mure's aim was to position itself as a decentralized cross-chain payment marketplace, driving greater efficiency, reducing costs, and lowering barriers to entry for users.
THE PROCESS
• Collaborated with the founder from concept inception to successful launch.
• Defined goals, target audience, and confirmed problem-solution fit.
• Identified core features for the MVP and mapped the user journey.
• Collaborated with developers, supported testing, refined & planned future updates.
• Designed the company logo, brand elements, and marketing materials.
The Outcome
The Mure app launch garnered high client satisfaction and strong user engagement. Users praised its intuitive design and automated on-chain infrastructure, which streamlined payments and fundraising while simplifying business operations. They also valued its modular, customizable framework, enabling them to configure smart contracts and deploy tailored liquidity pools effortlessly. Delivered on time, the project set a strong foundation for future growth, customer acquisition, and retention.
The brand's visual overhaul, featuring a new logo and updated marketing materials, greatly strengthened the app’s market positioning, effectively showcasing its advanced technology and reliability to potential clients.