In Web3, liquidity is scattered across chains, making it hard to use efficiently—and even harder to move between ecosystems. Most cross-chain payment options are clunky, expensive, and overly centralized, and traditional fiat ramps don’t do much to help. For users and businesses trying to operate across multiple chains, the process is often slow, manual, and error-prone.

Mure set out to fix that. The goal was to build a decentralized cross-chain payment platform that makes it simple to send or receive payments in any token—without worrying about what chain you're on. The vision was to create a system where the sender can pay in whatever token they want, and the receiver automatically gets paid in their preferred currency, no manual swaps or coordination needed.

By automating the entire experience and abstracting away the technical headaches, Mure aimed to make on-chain invoicing, billing, and fundraising feel just as seamless as using a Web2 payments app—while staying decentralized, fast, and cost-effective.

I partnered with the founder of Mure from the very beginning—helping shape the product from a rough concept into a polished, launch-ready experience. Initially, the focus was purely on on-chain fundraising, but as we worked through user needs and market feedback, we decided to pivot toward a broader on-chain payments platform, including tools for invoicing, billing, and financial automation.

We started by defining goals, identifying the target audience, and validating problem-solution fit. Once the direction was clear, I mapped out the core MVP features and user journey, making sure the experience felt smooth and intuitive—even for users who weren’t crypto-native.

I worked closely with developers throughout the build, supported user testing, and helped refine the product post-feedback while planning ideas for future iterations. I also handled the branding and marketing design, creating a new logo, visual identity, and launch materials to give Mure a confident, cohesive presence.

Mure launched with strong user engagement and high client satisfaction. The redesigned experience made on-chain payments—like invoicing and fundraising—feel simple, efficient, and approachable. A key feature was enabling seamless cross-chain payments, allowing users to pay in any currency on any chain, while the receiver automatically received their preferred token—eliminating the typical hassle of bridging and swapping.

By improving the UX around smart contract configuration, we also reduced setup time by over 60%, making it far easier to deploy tailored liquidity pools with minimal friction. The pivot from a fundraising-only tool to a broader payments platform paid off—users and early investors responded positively to the added flexibility and intuitive design. The refreshed visual identity and UI positioned Mure as a trusted, forward-thinking product in the space, setting a strong foundation for growth, adoption, and long-term retention.