Most AI agents today are helpful—but forgettable. They feel more like tools than companions. The real opportunity isn’t just making them smarter, it’s making them more human, more engaging, and worth coming back to.

The bigger challenge? Everyone's building their own systems for memory, personality, and expression. It’s messy and inconsistent.

Soulgraph’s answer is Soulscript—an open-source language for defining how agents think, feel, and interact. It’s about giving agents “soft skills” so they’re not just capable, but actually compelling. That’s what makes people care—and keeps them coming back.

When the Soulgraph team came to me, they had a working MVP—mostly aimed at developers—but it was rough around the edges. The concept was compelling, but the product needed clearer structure, stronger usability, and a visual identity that matched its ambition.

I started with a full UX and UI audit to identify friction points and areas for improvement. From there, I worked closely with the founders to align on the long-term vision and technical constraints. A major challenge was making the developer-heavy experience more intuitive for a broader audience without losing its depth.

I explored key interaction flows—especially around agent creation, memory, and expression—and built wireframes and prototypes to test ideas. Once we had alignment, I led a complete visual redesign, overhauling the UI across layout, typography, and visual style to create a polished and scalable product.

Alongside the redesign, I proposed improvements to onboarding and long-term usability that would support future growth. I wrapped the project with a complete UI kit, dev-ready assets, and design documentation to ensure a smooth build. We also ran informal user feedback sessions to validate the new direction and fine-tune final details.

After launch, usage increased 10x in the first week alone, and engagement has continued to grow. What began as a basic dev-facing MVP is now attracting a broader, more mainstream audience—and has even gained attention from VCs.

The redesign made the product feel more intuitive and approachable while still powerful under the hood. The improved UX helped lower the barrier to entry, allowing non-technical users to engage with the platform, and the fresh visual identity gave Soulgraph a more credible, standout presence in a rapidly growing space.