Mad Mobile’s retail associate app was built on an outdated interface that struggled to support the fast-paced, mobile workflows of modern retail environments. Associates relied on the app to create carts, scan barcodes, send emails, and assist customers in real time—but the UI was cluttered, unintuitive, and inefficient.

On top of that, the business was ready to roll out new features like real-time customer messaging and AI-driven tools for smart upselling, generated sales pitches, and curated product collections. The existing design couldn’t support these advanced capabilities. A complete redesign was needed to create a clean, intuitive, and flexible mobile-first experience that could empower associates and scale with the product’s evolving feature set.

I collaborated closely with the lead designer to refresh the overall UI of the retail associate app, contributing to design audits, wireframes, and visual updates that modernized the experience across key workflows. While supporting the broader redesign, I took full ownership of the catalog integration—a core feature that allows associates to browse, search, and recommend products on the spot.

To begin, I audited the existing catalog experience and spoke with internal stakeholders to understand key pain points around discoverability, performance, and ease of use on mobile devices. I then mapped out common associate workflows and designed wireframes that prioritized speed and clarity—making it easy to scan barcodes, search by keyword, apply filters, and surface relevant product details quickly. I also ensured the catalog could support new AI-powered features like smart recommendations and curated product collections.

After validating flows through internal reviews and design iterations, I built high-fidelity mockups aligned with the app’s updated visual language. I worked closely with developers to ensure smooth handoff and implementation, and provided ongoing feedback to fine-tune interactions across different device sizes.

The end result was a streamlined catalog experience that made it faster and easier for associates to find and share product info—while also laying the groundwork for future AI integrations and upselling opportunities.

The redesigned app delivered a significantly improved experience for retail associates, making daily tasks faster, more intuitive, and better suited for mobile workflows. The updated UI reduced friction in key interactions—like creating carts, scanning items, and browsing the catalog—while supporting new, high-impact features like customer messaging and AI-powered upselling tools.

Associates were able to assist customers more efficiently and confidently, resulting in smoother in-store experiences and increased usage of the app’s expanded feature set. The redesign not only modernized the interface but also positioned the app as a more powerful and future-ready tool for frontline retail teams.